Stories are powerful.
They get our attention.
They make us feel.
They create a human connection.
Stories can break through the noise, inspire customer engagement, increase media interest, and even earn trust.
Drawing on her unique experience in PR, marketing, and media, Kellie can help you tell your best stories to the most important audiences online, on air, and in person.
Improving your approach can be overwhelming. That’s why sessions are hands-on and practical so you can hit the ground running.
Services
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Story Discovery
Using a journalistic approach, Kellie will identify your best and most compelling stories that inspire and compel your audience to act.
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Narrative & Message Development
Kellie will deep dive into your business to develop key content themes and pillars. This is the foundation for every story you produce, ensuring your audience gets the message.
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Content Strategy
Learn how to story plan to reach a specific goal based on audience needs/preferences, narrative/messaging, and content workflow. This includes creating a robust editorial calendar and a campaign plan for distribution and amplification.
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Story Production
Immerse in a workshop customized for your business on the most effective storytelling techniques. Learn organizational skills that will help you consistently produce quality stories for any platform.
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Media Relations
Learn how to create compelling story pitches with strong angles, develop reporter relationships, receive training in how to give a good interview, and develop a crisis communications plan.